You’ve got your freelancing client and want to give your best shot.
But how do you create an impression on the client with that one project?
Quality of work is a key ingredient in writing a client’s work.
My experience in ghost writing has helped me realize, that quality has to be developed over a period of time through consistent work and by practicing the following proven strategies.
1. Ask Relevant Questions
Ever been in a situation where you’re not quite sure which way your freelance project will go?
You had many doubts, which you wished the client could clarify as and when you want.
But going back every now and then will not reflect well on your credibility.
So what’s the solution?
Be clear on the project deliverables at the start of the project.
What – What is the scope of the project? Is it an elaborate project that requires an expert opinion or a quick write-up supported by adequate research will do the job?
Why – Why is the project being done? Is it to generate more views, build a new or existing subscriber base or promote a product?
When – Clearly specify the deadline for the project outlining when it has to be delivered. Take a step ahead and specify the time, specially taking into consideration the time difference, if the client resides in a different time zone.
Where – Where will it be published? Will it be on their blog, website, magazine or local publication? This will help you have a clear idea of the format, structure and whether it requires specific keywords that need to be used in that context.
Who – Who will read your article? Is it their clients or their internal employees?
How – How will it impact the company? Is it through a spike in sales, customer retention or promotion of their product or service?
Through these seven points you can get a clear picture of your freelancing work and how it will shape up as you finish.
Try to keep it short and summarize your questions in a sentence for each point, so you don’t put off the client.
2. Finish 20% work first
The pay was lucrative and you took the project in a rush without anticipating the actual time required.
Since you’re not in a position to negotiate the time, the best thing to do is follow the 80/20 principle. This principle says that 20% of your work can contribute to 80% of your output results. In other words
- Try to identify the 20% (this can vary depending on your project but it is a fair ballpark figure) of the project that will take more time and research it well.
- For the 80% of the project, that you have a fair idea of, that will not need extensive research, it can be kept aside for the time being and worked on towards the end of the project. E.g. definition, terms, general information you’re aware of or are an expert and hence have the knowledge.
- This leaves you with more time to focus on the essentials and avoid creating mistakes while writing.
Thus you will cover the most important 20% first that will make your work stand out and still excel without getting frantic about the rest of the project.
3. Add value
Recollect the post you read yesterday which could add value to your work through facts or insightful information?
Go back to it.
Understand and see how it fits in your work and adapt it to your situation
Never pick up any information as it is, without giving due credit to the original creator, since it may put you in a spot and may not work well to reflect your writing skills.
Try to make it a perfect fit for your situation and experiment with different angles. Pick the one most suitable for your project that not only adds value but will demonstrate your expertise.
4. Stick to deadlines
Let your work shine not just through your words but also through your actions!
Keep a buffer time before you commit to your client. This way you’ll be able to plan and think in advance on the way to tackle your freelancing work.
It will not only help you avoid last-minute changes but will help bring out the best quality writing in your work.
Best part about this is you’re not going to be stressed on the deadlines and will, on the contrary enjoy and look forward to meeting deadlines for your next freelancing work.
5. Be nice
Your client may not always be in a perfect situation. He/she might be sick, have tight deadlines or maybe going through some personal or professional problem.
Even though, it may not concern you directly, being nice and accommodating as and when the situation arises can go a long way in building relationships.
There you go!
Follow these 5 easy steps and you may well be on your way to getting your next recurring client
Wish your friend or your community knew these tips? Join in and share it on your favorite social network below.
Patricia,
Great points you suggested here. I think the biggest thing after producing stellar content is the deadline. I highly suggest to new freelance writers to always (ALWAYS) exceed the deadline. Well at, least try to!
Doing this one little thing looks good in the eyes of the client. They can whole heatedly trust you and may end up giving your more work because they know you will always follow through on time.
Love your site and can’t wait to read more posts from you!
I’m elated, Elna! Thanks for stopping by and posting the first comment on my blog.
These points helped me start off from having no experience in writing professionally to having regular work coming to me. Even though these may be subtle things that might not show results immediately, they go a long way in showcasing your commitment to work.
Good points Pat,
The dream of most people is to earn a living simply by working from the comfort of their home and, freelance writing is sure one of the best ways to achieve that.
However, there are certain things you will need to bare in mind if you must become successful in this field and all the 5 tips you shared here are right on point.
Follow through all of them and you will be right on your way to getting bigger clients.
Thanks for commenting, Theodore.
True, freelancing can help anyone dream and make their dream a reality.
But most often, freelancing is considered to be a difficult path considering the amount of effort required to pitch well and get the right clients. That’ s where these finer points can help retain clients once you have them and develop a bond that gets more work.