You’ve got your freelancing client and want to give your best shot.

But how do you create an impression on the client with that one project?

Quality of work is a key ingredient in writing a client’s work.

My experience in ghost writing has helped me realize, that quality has to be developed over a period of time through consistent work and by practicing the following proven strategies.

1. Ask Relevant Questions

Ever been in a situation where you’re not quite sure which way your freelance project will go?

You had many doubts, which you wished the client could clarify as and when you want.

But going back every now and then will not reflect well on your credibility.

So what’s the solution?

Be clear on the project deliverables at the start of the project.

What – What is the scope of the project? Is it an elaborate project that requires an expert opinion or a quick write-up supported by adequate research will do the job?

Why – Why is the project being done? Is it to generate more views, build a new or existing subscriber base or promote a product?

When – Clearly specify the deadline for the project outlining when it has to be delivered. Take a step ahead and specify the time, specially taking into consideration the time difference, if the client resides in a different time zone.

Where – Where will it be published? Will it be on their blog, website, magazine or local publication? This will help you have a clear idea of the format, structure and whether it requires specific keywords that need to be used in that context.

Who – Who will read your article? Is it their clients or their internal employees?

How – How will it impact the company? Is it through a spike in sales, customer retention or promotion of their product or service?

Through these seven points you can get a clear picture of your freelancing work and how it will shape up as you finish.

Try to keep it short and summarize your questions in a sentence for each point, so you don’t put off the client.

2. Finish 20% work first

The pay was lucrative and you took the project in a rush without anticipating the actual time required.

Since you’re not in a position to negotiate the time, the best thing to do is follow the 80/20 principle. This principle says that 20% of your work can contribute to 80% of your output results. In other words

  • Try to identify the 20% (this can vary depending on your project but it is a fair ballpark figure) of the project that will take more time and research it well.
  • For the 80% of the project, that you have a fair idea of, that will not need extensive research, it can be kept aside for the time being and worked on towards the end of the project. E.g. definition, terms, general information you’re aware of or are an expert and hence have the knowledge.
  • This leaves you with more time to focus on the essentials and avoid creating mistakes while writing.

Thus you will cover the most important 20% first that will make your work stand out and still excel without getting frantic about the rest of the project.

3. Add value

Recollect the post you read yesterday which could add value to your work through facts or insightful information?

Go back to it.

Understand and see how it fits in your work and adapt it to your situation

Never pick up any information as it is, without giving due credit to the original creator, since it may put you in a spot and may not work well to reflect your writing skills.

Try to make it a perfect fit for your situation and experiment with different angles. Pick the one most suitable for your project that not only adds value but will demonstrate your expertise.

4. Stick to deadlines

Let your work shine not just through your words but also through your actions!

Keep a buffer time before you commit to your client. This way you’ll be able to plan and think in advance on the way to tackle your freelancing work.

It will not only help you avoid last-minute changes but will help bring out the best quality writing in your work.

Best part about this is you’re not going to be stressed on the deadlines and will, on the contrary enjoy and look forward to meeting deadlines for your next freelancing work.

5. Be nice

Your client may not always be in a perfect situation. He/she might be sick, have tight deadlines or maybe going through some personal or professional problem.

Even though, it may not concern you directly, being nice and accommodating as and when the situation arises can go a long way in building relationships.

There you go!

Follow these 5 easy steps and you may well be on your way to getting your next recurring client

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