pat@writewithpat.com
Work through the 16 questions below with your Companion Workbook open beside you. Each section matches the workbook page for page, and your readiness meter fills as you answer.
List everything you sell, give each product a job, and be honest about what's actually selling.
If it lives in three places, you can't see the gaps between them.
A product without a clear job is hard to sell and harder to build around.
Your best seller is the anchor your next product should connect to.
Two products doing the same job split your buyers instead of moving them forward.
A healthy suite gives people an easy way in and a reason to go further. Empty rungs are gaps.
Most first purchases are small. Without one, many buyers never start.
A leap like $9 straight to $297 loses everyone in the middle.
Your best customers will pay for more help, if you offer it.
Recurring income makes every other quarter easier to plan.
Follow one buyer from their first purchase. Wherever they run out of things to buy from you, a customer is leaving.
If a buyer finishes and sees nothing next, the relationship ends there.
Bundles raise order value using products you've already made.
Their follow-up questions are your next product ideas.
Gaps at either end send buyers to someone else.
Score each gap, keep three at most, and give each one a shape, a price and a date.
Scoring turns a long wish list into a clear order.
Three finished products beat six half-built ones.
Deciding these now stops the build from drifting.
A date and a place to announce it make it real.
Every question you marked Partly or Not yet is a gap. Copy these into the Gap Scorer on workbook page 9, score them, then choose up to three for your Q4 Action Plan on page 11.
Your gaps will appear here as you mark questions Partly or Not yet.
This checklist doesn’t save your answers between visits. Keep your notes and gap list in the workbook.
